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Keyshia Cole in R&B Hitmaker 'Verzuz' Battle: See Billboard's Scorecard & Winner". "Exclusive: Ron Fair Calls Keyshia Cole's New Music Extraordinarily Satisfying". "Ashanti and Keyshia Cole Announced for Next Verzuz Battle".
" 'Real Close': Keyshia Cole Hints That She Is Almost Done With Her Eighth Studio Album". It later peaked at number 43 and spent a total of 11 weeks on the chart. While gaining traction over those weeks, it entered the US Billboard R&B/Hip-Hop Airplay chart at number 50. Six weeks later, the song reached its peak at number 11 and spent a total of 22 weeks on the chart. Three weeks later, the song had risen up to number 20 and stayed at that position for the next week. "I Don't Wanna Be in Love" entered the US Billboard Adult R&B Songs at number 30 on the chart issue dated February 27, 2020, where it moved up to number 29 the following week. Alexander Cole of HotNewHipHop declared the song as "beautifully emotional" and complimented the instrumental, describing it as "gorgeous". Ken Hamm of Soul Bounce found Cole's vocals as "topnotch" and felt that in the song, she is "afraid of getting caught up in the rapture". For Rap Radar, Paul Duong interpreted that Cole "details a love hate relationship with a former lover and close friend". Jon Powell of Revolt labeled it an "emotionally charged ballad", whereas the staff of Rap-Up found it a "brokenhearted ballad". Writing for Rated R&B, Antwane Folk viewed the song as a "kiss-off anthem", while Anna-Kaye Kerr from Urban Islandz described the song as a "heartbreak anthem". "I Don't Wanna Be in Love" was met with generally positive reviews from music critics. A writer from Hip Hop Weekly felt that the lyrics are describing "a dead end situationship". Justin Kantor of SoulTracks described the lyrics as "true-to-life" and the production as "effectively simple". It is about Cole ending a friends with benefits relationship, with lyrics such as "We both got a situation, hesitation, whenever we hook up, it's all love, never any expectations / I know you went much further, I met your girl, never wanna hurt her", confronting the friend about their relationship. The song was written by Cole and Brian Bates, with production being handled by the former alongside Anthony Bell, Greg Edwards, and Fair.
Cole presents ad-libs and high notes throughout the song. The song's instrumental includes a piano, bass, synthesizer, string section, and "heartstring-tugging" horns. Musically, "I Don't Wanna Be in Love" is a sentimental ballad, that lasts three minutes and 50 seconds. The song was released to US urban contemporary radio stations on February 13, 2021. An audio visualizer was released to accompany the song's release.
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The song was released for digital download and streaming as the first single under Cole's independent record label, Hearts and Stars, created with the support of BMG. The artwork displayed Cole sitting with her toes pointed forward while dressed in a red t-shirt and a pair of red and black sneakers, along with a heart wrapped in a band-aid in the corner dangling above her, symbolizing an injured heart. Originally titled "I Don't Want to Be in Love", Cole revealed its artwork, along with the release date of February 5, 2021. The song was debuted during the last round of the battle on January 21, 2021. Cole's longtime record producer Ron Fair revealed that she would premiere a new song during the battle. On December 4, 2020, it was announced that Cole and fellow R&B singer Ashanti would participate in a Verzuz battle together. In October 2020, around three years after the release of her seventh studio album 11:11 Reset (2017), Keyshia Cole announced that she was "real close" to finishing work on her eighth album.
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